LATAM Pass

The redesigned website of Latin America’s leading flight loyalty program

problem

The previous website lacked consistency, structure, and a clear user-centered approach. It had no standardized design system, no reusable components, and no coherent visual or functional patterns. As a result, the experience felt fragmented, confusing, and difficult to navigate, ultimately compromising usability and the overall perception of the brand.

solution

We created a completely redesigned, user-centered web experience. This included establishing a cohesive design system, developing a robust component library, and defining clear interaction patterns that prioritize clarity and accessibility. The new website delivers a seamless, intuitive, and modern experience that aligns with user needs and significantly enhances the brand’s digital presence

year

2025

timeframe

2 years

tools

Figma